Smart Messaging at Scale: The Secret to Stronger Patient Growth      

Is personalized communication really worth it in enterprise healthcare? Absolutely—and not just because it feels good to the patient. 

According to a 2023 report from Accenture, 91% of patients are more likely to stay with a provider that offers personalized experiences. And a McKinsey survey found that personalization can lift patient engagement by up to 20%, leading to better health outcomes and stronger retention. 

In an enterprise context—whether you’re running a DSO, MSO, or large vision group—scalable personalization isn’t just about marketing. It’s about measurable growth. 

What happens when patient messaging isn’t personalized? 

Here’s what we’re hearing from growing enterprise healthcare leaders: 

• “We’re sending reminders, but patients still no-show.” 

• “We don’t have time to segment messages for different service lines.” 

• “Our outreach doesn’t reflect where the patient is in their care journey.” 

These issues cost real money. Consider this: 

• The average no-show costs $200 per appointment slot. 

• An unfilled recall or lapsed patient could mean thousands in missed production. 

• Inconsistent messaging across sites erodes patient trust—and brand equity. 

When you treat every patient the same, you lose relevance. And when you lose relevance, you lose response. 

How does patient messaging personalization boost engagement and revenue? 

Let’s break it down. 

Personalized communication means messages are: 

• Timed based on the patient’s actual care history 

• Tailored to the type of appointment or service line 

• Written in a voice that matches the patient’s preferences (SMS, email, etc.) 

• Aligned with local context or provider info 

The result? Higher open rates, better recall success, stronger loyalty. 

According to a Redpoint Global study, 63% of consumers expect personalization as a standard of care, and 52% will switch providers if they don’t get it. 

How can enterprise healthcare groups scale personalization without burning out staff? 

This is where smart technology does the heavy lifting. 

Today’s best patient communication platforms allow you to: 

• Build dynamic patient segments (e.g. by location, visit history, payer type, or treatment plan)
• Set up automated workflows that send the right message at the right time
• Create branded templates that adjust content based on patient context
• Standardize systemwide logic, so messaging is consistent but flexible
• Track results in real time, so you can adjust campaigns that aren’t hitting the mark 

Instead of your front desk building every message or your marketing team juggling 50 versions of an email, the platform handles it—with controls, automation, and visibility built for enterprise scale. 

How does scaling patient personalization help corporate teams stay in control while locations stay nimble? 

Enterprise communication platforms (like Solutionreach) strike the balance: 

• Corporate marketing and ops teams can set guardrails and create master campaigns 

• Local practices can fine-tune tone, timing, and personalization details 

• Leadership gets dashboards that show patient engagement, no-show reduction, and recall conversion across every region 

Think: centralized strategy, decentralized flexibility, measurable outcomes. 

Ready to turn patient messaging into a growth engine? 

If your current approach to patient communication feels generic, inconsistent, or just too hard to manage across all your locations, it’s time to rethink what’s possible. 

Today’s patients expect personalized experiences—and they reward the organizations that deliver. But personalization doesn’t have to mean more work for your staff. With the right technology, you can: 

• Create smarter outreach with less manual effort 

• Standardize communication across every location 

• Engage more patients—and keep them coming back 

• Track results in real time to make better business decisions 

Bottom line? Personalized, scalable messaging isn’t just better communication—it’s better business.